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Steven Scott heads up the business and started the company after spotting a gap in the car hire market. Steven’s experience was in the retail motor trade but after suffering negative experiences with global car hire firms himself he decided to set up the business with company secretary Harvey Scott and partner Vicki Talbot. East Coast Rental Ltd differentiates itself from the rest of the market by offering a 24/7 service during the summer months and so provides a tailored service to meet customer needs. Many customers arrive by train so the company builds relationships with them at an early stage in the process so as to fully understand their needs and tailor a bespoke package appropriately. This approach makes the transfer from train to car as seamless as possible, so enhancing the customer journey both literally and metaphorically. Local businesses and individuals also benefit from the ethos of putting the customer at the heart of the service and local suppliers are used for vehicle purchasing, servicing, valeting and for marketing and advertising too.