The NBA aims to:
* Identify and promote highest possible levels of best practice throughout the production chainÂÂ
* Achieve a return that allows quality welfare and standards in the chain to rise
* Raise cattle health standards in the UK
* Develop beef eating and health benefits to consumers
* Improve and widen the scope of beef labelling for the benefits of consumers
* Identify and promote the environmental benefits where appropriate of grazing cattle
* Maintain beef cattle in the uplands and the communities and landscapes that they sustain
* Relief of hardship of beef farmers and their employees
