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'xeyex' is a cloud based practice management system, designed for independent opticians. It is an easy to use solution offering: patient management, easy to use appointment diary, recall letter/ sms/ email generation and electronic point of sale among it's features. The system, has been written from the ground up to run in the cloud and sits on an infrastructure designed to keep running in the event of server failure, this includes highly available database clusters and load balanced web servers. With a background in optics and 15 years experience in the design and development of large scale internet web applications, Grant Cardwell first planned to develop the system when he started work in a local opticians back in 1997. After a successful partnership with Tracy Scott leading the development on a global web application at BSkyB, the business was co-founded in January 2012. As an established developer in both the public and private sectors, Tracy brings experience of working on enterprise level web applications of 40,000+ users.