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IAS has been at the forefront of the UK/European business-to-business sector since 1973 and has grown to become one of the world's most awarded and rewarded pioneers of international B2B Marketing. Just one year on from the Paris launch, we have now merged with established New York agency Stein + Partners to form the world's most formidable force in B2B. Bringing B2B marketing to a new level of maturity, we have developed a sequential, integrated process for the specialism of B2B marketing. Our model, B2B Evolve, is the first marketing solution to address the challenge of international B2B Marketing in its entirety. Read more about B2B Evolve.