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Collectively we have more than 60 years’ experience in the communications, public relations and media industries. All team members have experience of working in the media and have undertaken training as journalists. The company was founded by former Guardian Media Group Senior Journalist, Rachel Burks in 1994. Rachel has more than 22 years’ experience as an NCTJ, fully-trained, professional journalist as well as working for, and with, regional and national newspapers, magazines, radio and news-based websites. Her first job after leaving journalism was with the Corporate Affairs team at Tesco. Media relations are central to our work. Strong writing skills, strategies, creative thinking and monthly evaluation provide a focused and successful service. We also use social media to break news about our clients immediately. We can provide direct communication solutions by helping with wording for newsletters, brochures, reports, e-zines and websites. The team can also organise effective events. Handling sensitive issues is another element of our work. We can deal with management changes, serious incidents and planning applications. For more information on how you can profit from PR, please visit www.porcupinepr.co.uk.