Yellowbrand Ltd
Using visuals to get you to see your brand.
We've all heard of marketing or brand strategy, but with the traditional strategy approach one is left with several pages of a written positioning. Visual strategy makes the whole process tangible early on, speeding it up, saving money, time and heartache for all. Clients are at the heart of this process, getting their thinking on the table early, stimulated by the visual, collaborative and discursive approach.
Ultimately you end up with whatever bits you need to make your brand happen consistently.
Visual strategy works because it is working with and is in the real world. Brand essences live in client cupboards, the visuals in people’s heads, which is where you want your brand to be.