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The app market is currently dominated by Google, Apple and Microsoft but Facebook and Amazon are getting into the game with strong plans to capture a larger portion of the market. It is estimated that by 2016, 300 billion apps will be downloaded annually – that’s more than 10 times the number of app downloads in 2011. The message here is clear – In the very near future, customers will come to EXPECT your business to have a mobile app. Will you be prepared? Will you be ready to use the mobile platform to engage your audience with built in marketing features which encourage them to visit time and time again? The bottom line is, if you’re not prepared, your competition will be.